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Set up activity purposes and outcomes

Set up the purposes and outcomes your team picks for tasks, calls and meetings, so you can see why each activity happened and how it went.

Updated 28 October 2026 · 6 min read

A purpose says why a task, call or meeting happens, such as Discovery or Product Demo. An outcome says how it went, such as Interested or Callback Requested.

Your team picks a purpose when they add an activity. They pick an outcome when they mark it complete.

Everyone picks from the same short list, so everyone uses the same words. For example, without outcomes, one salesperson writes "keen" after a call. Another writes "liked it", and a third writes nothing. Their manager can't tell which calls went well. With outcomes, all three pick Interested, and the manager sees it straight away.

Your admin sets up both lists in Settings → Activities.

Before you start

  • Permission: View Activity Purposes and Outcomes to see the lists. Create Activity Purposes and Outcomes to add one, Edit Activity Purposes and Outcomes to change one or switch it off or on, and Delete Activity Purposes and Outcomes to delete one. Cloning needs both Create and Edit.
  • Plan: Every plan. See Plans and limits.
  • Set up first: Nothing.

If you don't have a permission you need, ask your admin. Your team doesn't need any of these to pick a purpose or outcome on an activity.

Where your team picks them

  • On a new task, call or meeting, they pick a Purpose.
  • On a call's Outcome card, they pick a Result.
  • When they mark a task, call or meeting complete, they pick the Purpose and the Outcome. If the activity already has a purpose, it is filled in for them, and they must pick an outcome.

The lists only show purposes and outcomes that are Active and set up for that kind of activity. They are shown in their Order.

Targets can use them too. For example, a target can count the calls that ended as Interested. Flows can also branch on the outcome of a completed activity.

The two lists

Go to Settings → Activities, then Activity Purposes or Activity Outcomes. Each list has two groups at the top, with how many are in each:

  • System has the ones every company starts with. You can switch them off, but you can't change or delete them.
  • Organization has the ones your company added. You can change and delete them.

To see only tasks, calls or meetings, select Tasks, Calls or Meetings next to them, with how many of each. Select it again to see all. Type in Search to find one by name or description. A coloured edge on each row shows its type.

The Activity Purposes page with the System and Organization tabs and a row per purpose

Purposes you start with

GroupPurposes
Prospecting & QualificationInitial Outreach, Qualification Call, Discovery, Research
Engagement & DemoProduct Demo, Follow-up, Presentation, Technical Discussion
Negotiation & ClosingProposal Discussion, Negotiation, Contract Review, Closing Call
Post-SaleOnboarding, Training, Check-in, Support, Renewal Discussion, Upsell/Cross-sell
Relationship ManagementNetworking, Referral Request, Feedback Collection, Event Invitation
AdministrativeInternal Sync, Documentation, Planning

Each one is only offered for the activities it suits. For example, Product Demo is only offered for meetings.

Outcomes you start with

ForOutcomes
TasksInterested, Not Interested, Needs Follow-up, No Response, Rescheduled, Other
CallsInterested, Not Interested, Callback Requested, Voicemail Left, No Answer, Wrong Number, Do Not Call
MeetingsInterested, Not Interested, Needs Follow-up, No Show, Rescheduled, Other

You can add your own outcomes for tasks and calls. For meetings, you can only use the outcomes above.

The Activity Outcomes page listing each outcome with its nature, rating and type

Add a purpose

For example, your company fits solar panels on homes. Your team visits every home before sending a quote. Add a purpose called "Site Visit", so every visit is saved the same way.

  1. Open Activity Purposes and select Create. The Create Activity Purpose panel opens.
  2. Fill in the fields. Fields marked * must be filled in.
  3. Select Create.

The Create Activity Purpose panel filled in for a Site Visit purpose for meetings, in the Sales group

FieldWhat to enter
Order *Where it shows in the list, from 1. For example, 1 puts it first. Set to 0 at first, so change it
Name *What your team picks, such as "Site Visit". It can't match another purpose for the same type
DescriptionWhen to use it, such as "Use when you visit the customer before sending a quote"
Type *Tasks, Calls or Meetings. To offer the same purpose for calls and meetings, add it once for each
Group *The heading it's listed under, such as "Sales"

Add an outcome

  1. Open Activity Outcomes and select Create. The Create Activity Outcome panel opens.
  2. Fill in the fields. Fields marked * must be filled in.
  3. Select Create.

The Create Activity Outcome panel filled in for a Quote Requested outcome for calls, with a rating of 8 and a Positive nature

FieldWhat to enter
Order *Where it shows in the list, from 1. Set to 1 at first
Name *What your team picks, such as "Quote Requested". It can't match another outcome for the same type
DescriptionWhat it means, such as "The customer asked for a price on the call"
Type *Tasks or Calls
Rating *From 1 to 10. A higher rating is a better result. For example, Interested might be 9 and Wrong Number 1. Set to 1 at first
Nature *Positive, Negative or Neutral

Targets can use the rating and nature to count only good results. For example, a target can count calls with a Positive outcome.

Change, switch off or remove

Select ⋮ on a row.

  • Edit changes one your company added.
  • Inactive hides it from new activities. Activate shows it again. This works on System ones too. For example, if your team never runs training, switch Training off to make the list shorter.
  • Clone makes a copy called "Name (Copy)" under Organization. To change the words of a System purpose, clone it, edit the copy, and switch the original off.
  • Delete removes one your company added. Activities that already use it keep it, but targets stop counting them.

After you add or switch on a purpose, your team may need to reload the page to see it.

Troubleshooting

MessageWhyWhat to do
"Order must be at least 1"The order is 0Enter 1 or more
"Engagement purpose already exists" or "Engagement outcome already exists"That name is already used for this typeUse a different name
Purpose is greyed out on a formThere are no active purposes for that kind of activityActivate or add one, then reload the page
Yes stays greyed out when completing an activityYou picked an outcome but no purpose, or the other way roundPick both, or leave both empty

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