About Salesfresh

Who we are

Salesfresh is a customer relationship management platform made by IDEASFRESH TECHNOLOGY PRIVATE LIMITED, a software company incorporated in India. We help businesses capture leads, manage pipelines, automate follow-ups, and track customer relationships from one platform.

We build, host, and support the product ourselves. The same team works on the software, answers customer questions, and maintains the content on this website.

Our focus is to make CRM software practical for growing businesses. Teams can start with the features they need and add more tools as their sales process grows.

Our mission

Sales teams can lose deals when their tools do not work together. A lead may be captured without a follow-up, an email may stay outside the CRM, or a pipeline may still live in a spreadsheet.

Our goal is to bring these tasks into one simple CRM that can grow with your team. We want businesses to have a system their people can use every day.

A CRM works best when the information in it is complete, accurate, and up to date. That is why we focus on simple workflows, useful automation, clear records, and tools that support everyday work.

What we build

Salesfresh brings the main parts of the sales cycle into one platform. Teams can manage customer information, track opportunities, automate routine work, and follow activity from the first conversation to a signed contract.

• Leads, contacts and accounts

  Keep one record for each person and company. View calls, meetings, emails, notes, and other customer activity in one place.

• Deals and pipelines

  Create pipeline stages that match your sales process. Track each opportunity from the first conversation to the final deal.

• Flows and automation

  Create multi-step workflows and rules for routine tasks. Automate follow-ups without writing code.

• Forms and imports

  Capture new leads with forms and bring existing data into the platform with ready-to-use import templates.

• Built-in email client

  Connect your mailbox and manage customer conversations from inside the CRM. Keep email activity with the related records.

• Lead scoring and targets

  Prioritize leads based on their activity and fit. Track team performance against clear goals and targets.

• Data sharing and data quality

  Control access with roles and policies. Use built-in tools to keep records accurate, organized, and free from duplicates.

• Reports and insights

  Use dashboards and reports to understand performance, track results, and see where your revenue comes from.

The platform also covers quotes, contracts, subscriptions, assets, tasks, meetings, and calls. A browser extension makes it easier to capture leads while browsing the web. See all features.

Who we build for

Salesfresh is designed for sales, account management, and customer-success teams that need a clear view of each customer relationship.

The platform can support different business processes and team structures. It is suitable for organizations working across areas such as:

• Retail
• Banking
• Healthcare
• Government
• Telecom
• Technology

Teams can configure their workflows around the way they already work, while keeping customer information and daily activity in one place.

How we work

We focus on building a product that is clear, secure, and useful in daily work. These principles guide how we develop and support Salesfresh.

• Built in-house, end to end

  We design, build, host, and support the product ourselves. There is no reseller or outsourced layer between you and the team that builds it.

• Your data stays in India

  The platform runs on infrastructure we own and operate in India. This includes the database, file storage, and AI services.

• Security by default

  All traffic uses TLS encryption. Server-side permissions protect access, and integration credentials are encrypted at rest with AES-256-GCM.

• Private AI

  AI assistance runs on open-weight models hosted on our own servers. Your text is not sent to an external AI provider or used for training.

• Transparent pricing

  Plans are published clearly, with a 14-day free trial. You can upgrade, downgrade, or cancel your plan at any time.

• Honest content

  The team that builds each feature also reviews the related content. Pages are checked against the live product before they are published.

We also explain how we handle user information and service use in our Privacy Policy and Terms of Service.

The Salesfresh Product Team

The people who design, build and support Salesfresh CRM at Ideasfresh Technology. Every feature page, guide and help article is written by the team that ships and maintains that feature, and is checked against the live product before it is published.

Areas of expertise:

• Customer relationship management
• Sales pipeline management
• Lead scoring
• Sales automation
• Email and telephony integrations
• Data protection

Learn how we write, review, and update our content in our Editorial Policy.

Company details

Legal name

IDEASFRESH TECHNOLOGY PRIVATE LIMITED

CIN

U72400TN2021PTC146933

GSTIN

33AAGCI3521F2Z0

Registered office

558, Kollai Mettu Street, Valapandal, Ranipet District, Tamil Nadu, India - 632318

Phone

+91 8189981738

Sales

sales@salesfresh.com

Support

support@salesfresh.com

Get in touch

Whether you are comparing CRMs, planning a migration, or need support with your account, you can reach the people who build Salesfresh.

Start with the free trial to explore the platform, contact our team with questions, or visit the Help Center for product guides and resources.