Best CRM Software in India: Top 10 Compared for 2026

Choosing the best CRM software for an Indian business is harder than it looks. Some CRMs publish prices in rupees and some only in dollars. Some charge per user and some charge a flat fee for the whole team. Some are built for a five-person sales team in Pune, others for a global enterprise with a dedicated admin.

This guide compares 10 CRMs that Indian businesses use today, from global names to customer relationship management software built in India. For each one you get who it suits, what it costs, where it is strong and where it falls short. At the end there is a simple process for picking one.

Prices are taken from each vendor's official pricing page as of October 2026. Vendors change prices often, and several show prices in US dollars or by region, so confirm the current figure on the linked page before you buy.

Disclosure: this article is published by Salesfresh, which also sells a CRM. Salesfresh is one of the 10 CRMs below. We ranked it on the same criteria as the others, kept every comparison to published prices and features, and listed its limitations alongside its strengths.

How we chose and ranked these CRMs

There is no single best CRM in India. The right one depends on your team size, how you sell and how much you can spend. So we ranked these CRMs by how well they fit a typical Indian small or mid-sized business, using five criteria:

1. Published pricing. Can you see what it costs, ideally in INR, without talking to sales?
2. Entry cost. Is there a free plan or a low-cost first paid tier?
3. Breadth. Does it cover leads, deals, email, automation and reports in one place?
4. Ease of setup. Can a small team get started without a consultant?
5. Room to grow. Can it handle more users, teams and process as you scale?

A CRM lower on this list is not a worse product. Salesforce and Microsoft Dynamics 365, for example, are powerful platforms that rank lower here because they cost more and need more setup than most small Indian teams want.

Top 10 CRM in India at a glance

This table summarises the top 10 CRM options in India, the CRM India buyers shortlist most often. "Starting price" is the lowest paid tier, per user per month on annual billing unless stated, before GST.

GST at 18% is added to every one of these prices for Indian buyers. GST-registered businesses can usually claim it back as input tax credit.

1. Zoho CRM

Best for: growing small and mid-sized businesses that want a full CRM with room to grow.

Zoho CRM is one of the most widely used CRMs in India, and Zoho is an Indian company. It is a full-featured CRM with five editions, which makes it easy to start small and move up.

Pricing (annual billing, per user per month, pre-GST): Free for up to 3 users, Standard ₹800, Professional ₹1,400, Enterprise ₹2,400, Ultimate ₹2,600. Zoho advertises savings of up to 34% for annual billing. Source: Zoho CRM pricing.

Strengths:

• Published INR pricing and a free edition for up to 3 users
• Wide feature set: pipelines, forecasting, process automation, CPQ and inventory from Professional
• Part of a large suite of Zoho business apps
• Zia, Zoho's AI assistant, in its full form from Enterprise

Limitations:

• Features are bundled by edition, so needing one feature from a higher edition means paying the higher price for every user
• The headline price is the annual rate; monthly billing costs more
• The number of settings and options takes time to learn

We cover every edition, GST and the hidden costs in our Zoho CRM pricing India guide.

2. HubSpot Sales Hub

Best for: teams that want their CRM and marketing tools from the same vendor.

HubSpot started as a marketing platform, and its CRM connects closely with its marketing, service and content tools. Sales Hub is the sales product on top of the free HubSpot CRM.

Pricing (per seat per month): Free for up to 2 users. Starter US$20 billed monthly. Professional US$100 billed monthly, plus a one-time onboarding fee of US$1,500. Enterprise US$150 billed annually, plus a one-time onboarding fee of US$3,500. Paid plans include a monthly allowance of HubSpot Credits. Source: HubSpot Sales Hub pricing.

Strengths:

• A genuinely usable free plan for up to 2 users
• Sales and marketing data in one database
• A large ecosystem of apps and learning material

Limitations:

• Prices are shown in US dollars
• A large jump from Starter to Professional, plus a mandatory onboarding fee on Professional and Enterprise
• The free plan's 2-user limit is lower than some alternatives

3. Freshsales

Best for: small and mid-sized businesses that want a clean CRM that works out of the box.

Freshsales is the CRM from Freshworks, a company founded in Chennai. It covers contacts, deals, email, phone and chat in one product.

Pricing (per user per month, billed annually): Growth US$9, Pro US$39, Enterprise US$59. Every account gets a 21-day trial. Source: Freshsales pricing.

Strengths:

• Low entry price on Growth
• Built-in email, phone and chat in one interface
• Clean, modern interface that new users pick up quickly

Limitations:

• Prices are shown in US dollars
• A large step from Growth to Pro
• Some capabilities, such as branded documents and AI agent sessions, are paid add-ons

4. Zoho Bigin

Best for: very small teams moving off spreadsheets and WhatsApp for the first time.

Bigin is Zoho's simpler, pipeline-first CRM for small businesses. It is not a cut-down Zoho CRM. It is a separate product designed to be set up in an afternoon.

Pricing (per user per month): Free for 1 user. Express ₹400 billed yearly or ₹550 billed monthly. Premier ₹720 billed yearly or ₹900 billed monthly. A Bigin 360 plan sits above Premier. Zoho advertises savings of up to 35% for yearly billing. Source: Bigin pricing.

Strengths:

• The lowest INR entry price on this list
• Simple, pipeline-first design that small teams can learn quickly
• An upgrade path to Zoho CRM if you outgrow it

Limitations:

• The free plan is for one user only
• Built for small teams by design, so larger teams with complex processes usually move to Zoho CRM

5. Salesfresh

Best for: Indian small and mid-sized sales teams that want INR pricing, automation and built-in telephony without an enterprise price.

Salesfresh is a CRM built in India and priced in rupees. It covers lead management, deal pipelines with custom stages, an email client with Gmail and Outlook sync, reports and sales targets for individuals and teams.

Pricing (per user per month, billed monthly, before GST): Free for up to 3 users. Starter ₹599, Professional ₹1,199. Enterprise is priced by the sales team. Annual billing takes 15% off, which brings Starter and Professional to about ₹509 and ₹1,019. There is a 7-day free trial of the paid plans for up to 5 users. See the Salesfresh pricing page.

Strengths:

• INR pricing, and a free plan for up to 3 users
• Flows: no-code, multi-step workflows, with basic automation from Starter
• Telephony included from Professional (500 minutes a month) and Enterprise (2,000 minutes a month)
• Lead scoring, embeddable lead-capture forms, data share policies and individual and team sales targets
• A products catalogue, quotes with follow-ups and quote-to-deal conversion, and contracts with templates, e-signature, renewal reminders and SLAs
• Integrations with Gmail, Outlook, WhatsApp Business, Zoom and Google Ads

Limitations:

• No customer invoicing, so teams that bill from the CRM will need a separate invoicing or accounting tool
• A shorter integration list than long-established platforms such as Zoho, HubSpot or Salesforce
• The annual discount (15%) is smaller than some competitors advertise

You can compare every plan on the features page.

6. Pipedrive

Best for: sales teams whose day revolves around moving deals through a visual pipeline.

Pipedrive is built around the deal pipeline. Its drag-and-drop board is the centre of the product, and many teams choose it because reps actually keep it updated.

Pricing: per seat per month, in US dollars, on several plans. Check the current prices on Pipedrive's pricing page.

Strengths:

• A visual pipeline that is easy to adopt
• Focused on activity-based selling: what to do next on each deal
• A wide marketplace of integrations

Limitations:

• No free plan
• Prices shown in US dollars
• Marketing features are less central to the product than in all-in-one suites

7. LeadSquared

Best for: businesses that handle a high volume of leads, such as education, lending, insurance and healthcare.

LeadSquared is an Indian CRM built around high-velocity lead management: capture leads from many sources, distribute them to reps quickly and track every follow-up. It also has field sales and marketing automation products.

Pricing (per user per month, billed annually): Sales Pro ₹2,500, Sales Super ₹5,000. Its marketing automation plans are priced separately. Source: LeadSquared sales CRM pricing.

Strengths:

• Published INR pricing
• Strong focus on lead capture, distribution and follow-up at volume
• Industry-specific solutions for sectors common in India

Limitations:

• No free plan, and a higher entry price than most CRMs on this list
• Annual billing only on the listed plans
• More than a very small team typically needs

8. Bitrix24

Best for: teams that want CRM, tasks, chat and video calls in one tool at a flat monthly price.

Bitrix24 is a workspace suite with a CRM inside it. Instead of charging per user, it charges a flat price for a set number of users, which can make it cheap for larger teams.

Pricing (whole account, per month): Free plan available. Basic ₹1,910 on annual billing or ₹2,990 monthly for 5 users. Standard ₹4,790 annual or ₹6,890 monthly for 50 users. Professional ₹9,590 annual or ₹13,790 monthly for 100 users. Enterprise is priced on request. Source: Bitrix24 India pricing.

Strengths:

• Flat pricing in INR, which is very economical for teams of 20 to 50
• CRM, tasks, projects, chat and video calls in one product
• A free plan to start

Limitations:

• The breadth of tools makes it busier to learn than a focused CRM
• Flat tiers mean jumping from 5 to 50 users in one step when you grow past five

9. Salesforce Sales Cloud

Best for: larger companies that need deep customisation, complex processes and a large partner ecosystem.

Salesforce is one of the largest CRM vendors in the world. Sales Cloud can be configured for almost any sales process, and a large community of partners and admins supports it.

Pricing (per user per month): Free Suite US$0. Starter Suite US$25. Pro Suite US$100 billed annually. The Sales Cloud editions are Core US$195, Advanced US$395 and Max US$550, billed annually. Source: Salesforce Sales Cloud pricing.

Strengths:

• Almost unlimited customisation
• A large ecosystem of apps, partners and trained admins in India
• Scales to very large organisations

Limitations:

• Prices shown in US dollars, and the main editions are expensive per user
• Most businesses need an admin or implementation partner to get full value
• More than most small teams need

10. Microsoft Dynamics 365 Sales

Best for: businesses already standardised on Microsoft 365, Teams and Azure.

Dynamics 365 Sales is Microsoft's CRM. It connects closely with Outlook, Teams and the rest of the Microsoft stack, and includes Copilot features on higher plans.

Pricing (per user per month, paid yearly, GST extra): Sales Professional ₹5,410, Sales Enterprise ₹8,735, Sales Premium ₹12,480. Microsoft Relationship Sales, which bundles LinkedIn Sales Navigator, has a 10-seat minimum. Source: Dynamics 365 Sales pricing.

Strengths:

• Published INR pricing
• Deep integration with Outlook, Teams and Microsoft's data tools
• Copilot AI features on Enterprise and Premium

Limitations:

• The highest entry price on this list
• No free plan
• Setup usually needs a Microsoft partner

CRM software India: pricing compared for a 10-person team

Per-user prices are hard to compare in your head. Here is what a 10-person team pays for one year at each CRM's entry paid tier, on annual billing, before GST. Only CRMs with official INR prices are included.

Entry tiers are not equal. Bitrix24 Standard, Zoho CRM Standard and Salesfresh Starter include very different features. Compare the tier that has the features you need, not just the cheapest one. Our CRM pricing in India guide goes deeper into price bands, GST and total cost of ownership.

How to choose the best CRM in India for your business

A CRM is something your team uses every day, so the right choice comes down to fit, not the longest feature list. Work through these steps.

1. Write down how you sell

List the steps a lead goes through, from first contact to closed deal. Note where leads come from (website forms, WhatsApp, Google Ads, walk-ins, referrals) and who handles them. This tells you which features you need on day one.

2. Separate must-haves from nice-to-haves

Most small teams need the same core: lead and contact management, a deal pipeline, email sync, tasks and reminders, and basic reports. Automation, lead scoring, telephony and forecasting become important as volume grows. Anything you will not use in the first six months is a nice-to-have.

Our checklists for CRM for small business and CRM for startups break this down by stage.

3. Set a budget per user per year

Multiply the per-user price by your team size and by 12. Add 18% GST if you cannot claim input tax credit. Then add setup, migration and training time. A CRM that costs ₹600 a month per user is ₹72,000 a year for a team of 10, before GST.

4. Check the currency and the billing terms

A price in US dollars will move with the exchange rate, and your card may add foreign transaction charges. Also check whether the headline price is the annual rate. Several vendors advertise the annual rate, and monthly billing costs more.

5. Check where the features sit

Vendors bundle features into editions. If a feature you need is only in a higher edition, the whole team pays the higher price. Make a list of your must-haves and find the lowest tier that covers all of them.

6. Try it with your own data

Use the free plan or trial to import a few hundred real leads and run a week of real work. Watch whether reps keep it updated without being chased. Adoption matters more than any single feature.

7. Plan the migration

Moving from spreadsheets or another CRM takes time. Clean up duplicates before import, map your fields to the new CRM's fields and check whether the vendor provides import templates. If you are leaving Zoho, our guide to Zoho CRM alternatives covers how to switch.

Which CRM fits which team

Frequently asked questions

Which is the best CRM software in India?

There is no single best CRM for every business. Zoho CRM is a strong all-round choice for growing SMBs, HubSpot suits teams that also run marketing, and Bigin or Salesfresh suit small teams on a budget. Larger companies with complex processes often choose Salesforce or Dynamics 365.

Which CRMs are popular in India?

Zoho CRM, Salesforce, HubSpot and Freshsales are all widely used in India. Zoho and Freshworks were both founded in India, and LeadSquared is popular in sectors with high lead volume, such as education and lending.

Is there a free CRM in India?

Yes. Zoho CRM is free for up to 3 users, HubSpot for up to 2, Bigin for 1, and Salesfresh for up to 3. Bitrix24 also has a free plan. Free plans cover the basics but limit users, storage or automation.

How much does CRM software cost in India?

Entry paid plans range from about ₹400 to ₹2,500 per user per month in INR, before 18% GST. Enterprise CRMs such as Dynamics 365 Sales start at ₹5,410 per user per month. See our CRM pricing in India guide for a full breakdown.

Is GST charged on CRM software in India?

Yes. CRM subscriptions attract 18% GST in India. Most vendors list prices before GST and add it on the invoice. GST-registered businesses can usually claim it back as input tax credit.

Should I choose an Indian CRM or a global one?

Choose on fit, not origin. Indian vendors such as Zoho, Freshworks, LeadSquared and Salesfresh are more likely to price in INR and invoice with GST, which simplifies billing. Global platforms offer larger ecosystems. Compare the features you need and the total yearly cost.

The bottom line

The best CRM software for your business is the one your team will use every day at a price that fits your budget. For most Indian SMBs, that means shortlisting two or three CRMs with published INR pricing, testing each with real data and choosing the lowest tier that covers every must-have feature.

If you want to see how Salesfresh fits your sales process, compare the plans on the pricing page or sign up for Salesfresh free. Prefer a guided tour? Book a free CRM demo.