CRM pricing in India ranges from free to well over ₹10,000 per user per month. The spread is wide because CRMs are sold in very different ways: per user or per account, monthly or annually, in rupees or in dollars, with or without setup fees. The price on a pricing card is also rarely the full cost.
This guide explains how CRM software is priced, what the main price bands look like in INR with real examples, how GST works, what else you should budget for, and what a 5, 10 or 25-person team actually pays in a year.
Prices are taken from each vendor's official pricing page as of October 2026. Vendors change prices often, so confirm current figures on the linked pages before you buy.
Disclosure: this article is published by Salesfresh, which also sells a CRM. Salesfresh appears in the examples below alongside other CRMs, and every figure comes from published price lists.
How CRM software is priced
Before comparing numbers, it helps to know which pricing model you are looking at. Two CRMs with the same headline price can cost very different amounts for your team.
Per user, per month
This is the most common model. You pay a fixed amount for each person who logs in, every month. Zoho CRM, Freshsales, LeadSquared, Microsoft Dynamics 365 and Salesfresh all price this way. Cost grows in a straight line with headcount, so a 20-person team pays twice what a 10-person team pays.
Watch for "per seat" wording. A seat is usually one named user, and it cannot be shared between two people working different shifts.
Flat price per account
Some CRMs charge one price for a block of users. Bitrix24, for example, charges ₹4,790 a month on annual billing for its Standard plan with 50 users. Flat pricing is cheap per person if you fill the block, and expensive if you only have a handful of users on a large tier.
Freemium
Many CRMs have a free plan with limits on users, storage or features. Zoho CRM is free for up to 3 users, HubSpot for up to 2, Bigin for 1, and Salesfresh for up to 3. Free plans are a good way to start, but the jump to paid usually applies to every user once you pass the limit.
Monthly versus annual billing
Most vendors offer a discount for paying a year upfront. Zoho advertises savings of up to 34% on Zoho CRM and up to 35% on Bigin. Salesfresh takes 15% off for annual billing. Many pricing pages lead with the annual rate, so the monthly price is higher than the number you see first.
Annual billing saves money but locks you in. Monthly billing costs more but lets you leave or shrink at the end of any month.
Tiers and editions
Almost every CRM has three to five tiers. Features are bundled into each tier, and the whole team usually has to be on the same one. The tier you need is decided by the most advanced feature you use, not the average one.
CRM software price bands in India
Here is how CRM software prices cluster in India, using entry and top-tier prices from official pricing pages. All figures are per user per month before GST, on annual billing unless stated.
Free: ₹0
Free plans from Zoho CRM (up to 3 users), HubSpot Sales Hub (up to 2 users), Zoho Bigin (1 user), Bitrix24 and Salesfresh (up to 3 users). Suitable for a founder and one or two salespeople.
Budget: under ₹1,000
| CRM | Plan | Price |
|---|---|---|
| Zoho Bigin | Express | ₹400 (billed yearly) |
| Salesfresh | Starter | ₹599 monthly, about ₹509 on annual billing |
| Zoho Bigin | Premier | ₹720 (billed yearly) |
| Zoho CRM | Standard | ₹800 |
This band covers pipelines, contact management, email and basic automation. It suits most small sales teams.
Mid-range: ₹1,000 to ₹3,000
| CRM | Plan | Price |
|---|---|---|
| Salesfresh | Professional | ₹1,199 monthly, about ₹1,019 on annual billing |
| Zoho CRM | Professional | ₹1,400 |
| Salesfresh | Enterprise | Custom, from the sales team |
| Zoho CRM | Enterprise | ₹2,400 |
| LeadSquared | Sales Pro | ₹2,500 |
| Zoho CRM | Ultimate | ₹2,600 |
This band adds advanced automation, forecasting, custom dashboards and higher limits. It is where most growing teams end up.
Premium: above ₹3,000
| CRM | Plan | Price |
|---|---|---|
| LeadSquared | Sales Super | ₹5,000 |
| Microsoft Dynamics 365 Sales | Sales Professional | ₹5,410 |
| Microsoft Dynamics 365 Sales | Sales Enterprise | ₹8,735 |
| Microsoft Dynamics 365 Sales | Sales Premium | ₹12,480 |
Premium CRMs are built for larger organisations, complex processes and deep platform integration.
CRMs priced in US dollars
Several global CRMs show US dollar prices from India. Per user (or seat) per month on annual billing:
| CRM | Entry paid plan | Top listed plan |
|---|---|---|
| HubSpot Sales Hub | Starter US$20 (monthly) | Enterprise US$150, plus US$3,500 onboarding |
| Freshsales | Growth US$9 | Enterprise US$59 |
| Salesforce Sales Cloud | Starter Suite US$25 | Max US$550 |
A dollar price moves with the exchange rate, and your bank may add a foreign transaction fee on card payments. Budget a margin for both.
Sources: Zoho CRM, Bigin, LeadSquared, Bitrix24, Dynamics 365 Sales, HubSpot, Freshsales, Pipedrive, Salesforce, Salesfresh.
GST on CRM software
CRM subscriptions in India attract 18% GST. Most vendors list prices before tax and add GST on the invoice. Microsoft, for example, states "GST extra as applicable" next to each Dynamics 365 price.
- If your business is GST-registered, you can usually claim the GST back as input tax credit. Your real cost is the pre-GST price.
- If you are not registered, the 18% is a real cost. A ₹1,000 plan costs you ₹1,180.
Check that the vendor issues a GST invoice with its GSTIN and yours. Without one, you cannot claim the credit.
Total cost of ownership: what is not on the pricing card
The subscription is usually the largest cost, but not the only one. Plan for these too.
Setup and implementation
Simple CRMs can be set up by your own team in a day or two. Larger platforms often need a partner. HubSpot, for example, charges a one-time onboarding fee of US$1,500 on Sales Hub Professional and US$3,500 on Enterprise. Partner fees for Zoho, Salesforce or Dynamics 365 vary widely with scope.
Data migration
Moving leads, contacts and deal history from spreadsheets or another CRM takes time. Cleaning duplicates, mapping fields and checking the import is often a few days of someone's work. Import templates and bulk import tools reduce this.
Add-ons
Common paid add-ons include extra storage, extra records, AI features, branded documents and telephony minutes. Freshsales, for example, lists branded documents at US$19 per user per month as an add-on. Read the add-ons section of the pricing page before you compare base prices.
Telephony
Some CRMs include calling minutes in a plan. Salesfresh includes 500 minutes a month on Professional and 2,000 on Enterprise. Others connect to a telephony provider you pay separately. Check which approach your shortlist takes.
Training and adoption
Every hour your team spends learning the CRM is an hour not selling. More complex CRMs need more training. Adoption is the biggest hidden cost: a CRM nobody updates is money spent for nothing.
Upgrading for one feature
If a feature you need sits in a higher tier, the whole team pays for that tier. For a 10-person team on Zoho CRM, moving from Professional to Enterprise adds ₹1,20,000 a year before GST.
CRM cost in India: worked yearly examples
Here is what real teams pay in a year on annual billing, using official INR prices. These are subscription costs only.
5 users
| CRM and plan | Yearly cost (pre-GST) | With 18% GST |
|---|---|---|
| Bitrix24 Basic (5 users, flat) | ₹22,920 | ₹27,046 |
| Zoho Bigin Express | ₹24,000 | ₹28,320 |
| Salesfresh Starter | about ₹30,540 | about ₹36,037 |
| Zoho CRM Standard | ₹48,000 | ₹56,640 |
| LeadSquared Sales Pro | ₹1,50,000 | ₹1,77,000 |
10 users
| CRM and plan | Yearly cost (pre-GST) | With 18% GST |
|---|---|---|
| Bitrix24 Standard (up to 50 users, flat) | ₹57,480 | ₹67,826 |
| Salesfresh Professional | about ₹1,22,280 | about ₹1,44,290 |
| Zoho CRM Professional | ₹1,68,000 | ₹1,98,240 |
| Microsoft Dynamics 365 Sales Professional | ₹6,49,200 | ₹7,66,056 |
25 users
| CRM and plan | Yearly cost (pre-GST) | With 18% GST |
|---|---|---|
| Bitrix24 Standard (up to 50 users, flat) | ₹57,480 | ₹67,826 |
| Salesfresh Professional | about ₹3,05,750 | about ₹3,60,780 |
| Zoho CRM Enterprise | ₹7,20,000 | ₹8,49,600 |
| LeadSquared Sales Pro | ₹7,50,000 | ₹8,85,000 |
| Microsoft Dynamics 365 Sales Enterprise | ₹26,20,500 | ₹30,92,190 |
The plans in each table are not equivalent. Bitrix24's flat price is the cheapest for larger teams but packages CRM inside a wider workspace suite. Dynamics 365 is built for a different scale of organisation. Use these numbers to understand the range, then compare the specific features your team needs. Our Zoho CRM pricing India guide works through Zoho's editions in more detail.
How to budget for a CRM
- Count real users. Include only people who will log in every week. Check whether managers who only read reports need a full seat.
- List must-have features. Find the lowest tier that includes all of them on each CRM you are considering.
- Price the year. Users × monthly price × 12, on both annual and monthly billing.
- Add GST if you cannot claim input tax credit.
- Add one-time costs. Onboarding fees, partner setup, migration and training time.
- Add a growth margin. If you plan to hire, price next year's headcount too.
- Start monthly, then switch. If you are unsure, pay monthly for the first two or three months, then move to annual once the team has adopted it.
A rough rule for small Indian teams: budget ₹6,000 to ₹17,000 per user per year for a budget or mid-range CRM, before GST, plus a one-time allowance for setup and migration.
Frequently asked questions
How much does CRM software cost in India?
CRM pricing in India runs from free to over ₹12,000 per user per month. Most small and mid-sized businesses pay between ₹400 and ₹2,600 per user per month on annual billing, before 18% GST.
What is the CRM software price for a small business?
A 5-person team typically pays ₹23,000 to ₹50,000 a year on a budget CRM, before GST. For example, Zoho Bigin Express costs ₹24,000 a year and Zoho CRM Standard ₹48,000 a year for 5 users on annual billing.
Is GST applicable on CRM software?
Yes. CRM subscriptions attract 18% GST in India. GST-registered businesses can usually claim it back as input tax credit, provided the vendor issues a proper GST invoice.
Is annual or monthly CRM billing better?
Annual billing is cheaper, with advertised discounts ranging from 15% to up to 35% depending on the vendor. Monthly billing costs more but lets you cancel or reduce users at any month end. Many teams start monthly and switch once they are sure.
Are there free CRMs in India?
Yes. Zoho CRM and Salesfresh are free for up to 3 users, HubSpot for up to 2, Bigin for 1, and Bitrix24 has a free plan. Free plans limit users, storage or features.
What hidden costs come with a CRM?
Setup or onboarding fees, data migration, add-ons such as storage or AI, telephony minutes, training time, and the cost of upgrading the whole team to a higher tier for one feature.
The bottom line
CRM pricing in India depends on the pricing model, the tier you need, how you bill and whether you can claim GST. Compare yearly cost for your real team size, not the per-user headline, and add setup, migration and training.
For a side-by-side look at the main options, read our guide to the best CRM software in India. To see Salesfresh's plans in INR, visit the pricing page or sign up for Salesfresh free. Prefer a guided tour? Book a free CRM demo.