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Build your own report

Build your own report by picking a module and the rules records must meet, then save it in a folder.

Updated 12 October 2026 · 3 min read

When no ready-made report answers your question, make your own. You pick which records it includes.

For example, a furniture exporter wants every open deal worth more than 10 lakh. They create a report on Deals with two rules: Expected Revenue is greater than 10 lakh, and Stage is not Closed Won. They save it in a folder called "Export". Every Friday, they open it and see the deals that match that day.

Before you start

  • To create a report, you need the Create Reports permission. If you don't have it, ask your admin.
  • Your plan sets which modules you can report on. See Plans and limits.

Create a report

  1. Go to Reports and click Create Report. The Create Report panel opens.
  2. Fill in the fields. Fields marked * must be filled in. Conditions and Folder show once you pick the module.
  3. Click Create.

The Create Report panel with Name, Description, Category, Module, Include All, the Conditions builder, Folder and View Type

FieldWhat to enter
Name *Up to 30 characters, such as "Big open deals"
Description *What the report shows
Category *Organization or Personal. Set to the tab you're on at first
Module *Leads, Contacts, Accounts, Deals, Quotes or Contracts. Subscriptions, Assets, Tasks, Meetings and Calls are in the list but can't be used yet
Include AllLeave it off. Reports always include the whole company's records
Conditions *The rules records must meet. Click + Rule, then pick a field, a check such as "equals", and a value. Pick AND for records that meet every rule, or OR for any rule. Click + Group to put rules in a group
FolderWhere to save it
View Type *Table, Bar, Line or Pie. Set to Table at first

To choose the report's columns, open it, click ⋮, then Settings. See Open a report.

Note

Everyone in your company can see Personal reports and folders. Don't put private information in them.

Change a report

Click ⋮ on a report on the Organization or Personal tab, then:

  • Edit changes it. The panel is the same, and the button says Update.
  • Clone copies it as "Name (Copy)" on the Organization tab.
  • Move to Folder moves it.
  • Delete removes it.

Troubleshooting

You seeWhyWhat to do
"Report already exist"A report in that module, on any tab, has that namePick another name
"Name can't be longer than 30 characters."The name is too longShorten it
"At least two rules are required when logic is OR"An OR group has one ruleAdd a rule, or pick AND
"Too many nested condition groups. Please limit to … levels of nesting."Groups go more than 5 deepUse fewer groups inside groups
"You have reached the maximum limit of 100 reports in the … category."There are 100 reports for that module on that tabDelete some
"Creating custom reports is not available on your current plan. You can only use system reports. Please upgrade to access it."Your plan doesn't include custom reportsUse a ready-made report, or upgrade

Still stuck?

Tell us what you were trying to do and we will help.